Yarn that feels good. Yarn that does good.
We value high-quality products from natural, sustainable sources — particularly those offered by small, local, women- and BIPOC-owned, and environmentally and socially conscious businesses. We have a strong sense of responsibility toward our planet and those that inhabit it. Click here to see how we're doing our small part to help.
Our mission...
to foster a vibrant and inclusive community of crafters, inspired by the fictional community in Gilmore Girls. We provide sustainably sourced, carefully curated yarn and supplies for knitters and crocheters, along with diverse classes and events that nurture creativity and connection.
No Greenwashing Here!
We prioritize environmental responsibility through sustainable business practices and as part of 1% for the Planet, we donate a portion of sales every year to nonprofits that fight for social and environmental justice. Our commitment to community, sustainability, and social responsibility drives everything we do.
Click here for a detailed outline of our efforts.
Where are we donating right now?
Along with millions of others, we have been devastated by the massive humanitarian crisis still unfolding in Ukraine due to Russia's unprompted attacks. We've narrowed our focus to a handful of vetted charities (two of which are local, the third is global), so your dollars go further.
Special Events
More Coming Soon...Watch This Space!
Local Yarn Store Day 2023
Knit for Food Knit-a-thon 2023

March 26, 2023
A fundraiser for Feeding America, World Central Kitchen, No Kid Hungry, and Meals on Wheels.
Total raised from the event:
$340,000 from 7.2k Supporters
Local Yarn Store Day 2022

April 30, 2022
Show support for small business while driving awareness and celebrating craft.
LocalYarnStoreDay.com
#LYSDay
Knit for Food Knit-a-thon 2022

February 12, 2022
An annual fundraiser for Feeding America, World Central Kitchen, No Kid Hungry, and Meals on Wheels.
Total raised from the event:
$271,761 from 5.3k Supporters
Good Deeds Day

April 11, 2021
A global day that unites people from 100 countries to do good deeds for the benefit of others and the planet. All over the world, hundreds of thousands choose to volunteer and help others, putting into practice the simple idea that every single person can do something good, be it large or small, to improve the lives of others and make a positive impact on the world.
Knit for Food Knit-a-thon 2021
What's better than a Knit-a-thon? This time it's not for The Old Muddy River Bridge, though...it's for our community. Our people. Without community support, all of us would struggle. So, what can we do to help?

We joined Laura Nelkin in the effort to raise funds and awareness for food insecurity by knitting for 12 hours straight. (Laura was inspired by the infamous Gilmore Girls episode, "Knit, People, Knit!"...and with a shop named Stars Hollow Yarns, how could we resist?)
A fundraiser for Feeding America, World Central Kitchen, No Kid Hungry, and Meals on Wheels.
Total raised from the event: $265,810 from 5.2k Supporters